But, how are the really those who see fit to Consumer Email List follow the adventures of the stars 2.0 in social networks? A recent study carried out in Consumer Email List Germany by agof and Koelnmesse provides answers to these and other questions . The report infers that 62.2% of Internet users over 16 years of age follow an influencer on 2.0 Consumer Email List platforms. Almost 42% of those consulted boast of consuming the content generated.
the prescribers frequently or very frequently Consumer Email List and can, therefore, be classified as «heavy followers». Those who follow influencers Consumer Email List on social networks are not necessarily distinguished by their youth, although it is true that 53.9% are between 16 and 39 years old. Even so, more than a third of the Consumer Email List prescribers' "followers" are between 40 and 59 years old and 12.4% are even 60 years old or older.
It should be noted, on the other hand, that Consumer Email List the followers of influencers are particularly receptive to the advice and Consumer Email List recommendations that prescribers send them. After all, 74.8% only passively use the Consumer Email List content they generate. And barely 40% bother to publish their own content or comment on the posts of their favorite influencers. In the eyes of followers, the main qualities of the prescribers.